ClickCease Brafton Research Lab Archives - Brafton

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61% of B2B Marketers Are Using TikTok: Survey Results


We asked 100 B2B marketers about their TikTok use (or lack thereof) to discover if it’s the right move for advertising professionals. Here’s what they said.

How Marketers Are Handling the Transition to Google Analytics 4


In the ever-changing and constantly evolving world of marketing, new technologies have a way of transforming how we do business — both positively and negatively.  One of those latest and […]

Top E-A-T Factors: What I Learned After Analyzing 70 SERPs


With every Google algorithm change, the prevailing advice is to simply make sure your site content is high quality. One of the biggest and most important factors to consider for high-quality content, according to Google, is E-A-T: expertise, authoritativeness and trustworthiness.

Survey results: How marketers are changing their activities in response to the pandemic


To put it mildly, a lot has changed very quickly in the past month for marketers, and there’s almost certainly more change ahead.

67% of Marketers Want More Resources on Content Creation (+ More Insights From Our Latest Survey)


We found out exactly what our readers want from our marketing in our latest poll. Read on for a recap of the results.

Survey: What are marketers planning for in 2019?


What are marketers planning to accomplish in 2019? What 2018 tactics are they ditching? Read on for findings from our survey.

Survey: This is what marketers really think of chatbots


Chatbots: love ’em or hate ’em? The jury is still out on chatbots over here, which is why we felt it was our moral marketing duty to poll our audience on this heated topic.